![]() Aside from working in the UI/UX aspects of the project, ocasionally I was responsible for retouching and manipulating the images used in the layouts below. ![]() ![]() The typography, iconography and color pallette were provided by Education First’s central design team and I was responsible to adapt these resources to Brazil and LATAM lead generating campaigns. Mexico and Colombia), resulting in more than 70 landing pages that matched what prospects were looking for with. The styleguide was developed to make the design process more agile and consistent throughout all of the landing pages, as the project was later extended to English Live’s most profitable latin american markets (United Stades, Mexico and Colombia), resulting in more than 70 landing pages that matched what prospects were looking for with what the biggest online english school offers. These keywords where then divided into 17 categories and, togheter with the content and performance team, one landing page was created for each of these categories. ![]() This project was created based in 500+ keywords in Google search that led users to English Live’s website and/or landing pages. Founded in 1996, EF English Live has been at the cutting edge of language learning for nearly two decades, having been the first to pioneer a 24-hour.
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